For us today, it's natural to have the ability to capture a moment in our lives or something that attracts us around us at any time. We all use cameras and video, but do we know when the first image was captured and how things have evolved since then? The filmmakers take a scan of society to explore, explain and expose how our uncontrollable obsession with the image has come to change human mentality and behaviour over the years. Special screenings followed by discussion sessions.